Nestlé wanted to create awareness about the benefits of one of its products, Nestlé Bunyad. Filled with Iron and Vitamin C, Nestlé wanted to establish Bunyad as the best choice for mothers who want their children to succeed and establish contact with 0.5 million mothers and inculcate its functional benefit.
A large arena which could house up to 400 people was set up, where women and children were invited through a team of door knockers in the immediate vicinity of the setup. The mothers were informed about Nestlé Buniad’s benefits and a host of games and activities which stimulated one’s mental and physical alertness to the brand proposition were planned for the mothers and children to participate in.
Conducted for 3 consecutive years, we received an overwhelming response; the activation was very successful and helped the brand to achieve all health tracking objectives as well as volume.
Nokia E-63 wanted to introduce the QWERTY keyboard phone in Pakistan and promote it as Pakistan’s first full keypad phone buy giving a hands-on experience to 100,000 potential users.
A mobile app was developed in which participants competed against brand ambassadors who were using Nokia E-63 phone. As the full keypad is much faster, the students had a tough time competing which made the activity more interesting and engaging. We also created a complete experience lounge inside a full-sized bus. The bus was highly equipped with experience counters and brand ambassadors who were providing information to the students about the phone and competition inside the bus.
The overall response was highly encouraging and raised awareness around Nokia E-63 and the newly launched QWERTY keypad.
Pepsi, the main sponsor of EURO Cup 2012, wanted to engage 50,000 young football enthusiasts in a fun and productive activity.
Futsal tournaments were conducted in Karachi, Lahore and Islamabad in collaboration with Metro Cash and Carry and 24 teams were selected from each city to compete against each other. A Facebook page was created and Brand Ambassadors were appointed to recruit team members from participating colleges. Fields were set up at Metro’s parking lot – each tournament lasted for 15 days, attendance ranged between 300-500 people for each match and 6-8 matches were played everyday.
This proved to be a highly productive and engaging activity; the participants were extremely enthusiastic and responsive, which led to this activity being conducted for two consecutive years.
Nestlé Nesvita wanted to highlight the importance of Calcium and the adverse effects of its deficiency, along with giving 10,000 young women inspiration to live their dreams.
We collaborated with 30 girls colleges nationwide and arranged an information session on Osteoporosis during which a nutritionist presented the importance of fulfilling the daily requirement of calcium intake. Participants could also get their BMIs tested along with receiving a free consultation from nutritionists. To further develop on the concept ‘Women of Strength, ’ sessions led by celebrities were conducted to inspire girls to dream big. This session included a goal setting exercise with all the attendees and helped them chalk out their goals for next 10 years. Timeline books were given to girls where they marked their plans.
The activity was a massive success and ran for two years.